Personal Finance Product Strategy at PNC Bank
Project Overview
In my role at PNC Bank, I was tasked with modernizing the spending and budgets feature using our new design system. The existing experience was outdated, difficult to use, and misaligned with our new strategic design direction. My goal was to create a new, intuitive interface that would delight customers and help them better manage their finances.
UX & UI Design
Competitive Analysis, Workshop Facilitation, Stakeholder Interviews
Sketch, Invision, Figma
Fintech
Competitive Analysis
I conducted a competitor analysis of the following companies in the market. Mint, Rocket Money, Monarch, Copilot, and NerdWallet. Each experience was visually catalogued to better understand the underlying design, interaction and feature set. I often find it's helpful for stakeholders to reference visuals when exploring and talking through concepts.
Concepts & strategy
Working with stakeholders from the spending and budget team, we identified the following 4 areas to explore that would increase engagement and drive value to customers:
Dashboard - aggregating data into a single page
Monthly Cashflow - calculating money in vs money out
Spending - exploring data visualizations
Budgets - increase ease of use for budget creation and management
Explorations
I brought the team together for a workshop to view and evaluate the concepts I had explored for our focus areas. In Invision freehand, I talked through each design, people asked questions, and then we dot voted on our favorite concepts (as seen with 🔥).
Hi-Fidelity Design
Spending & Budget Dashboards
Business Goals
- Increase engagement with spending and budgets experience
- Increase the # of budgets created
- Increase # of landings and click throughs on the spending, budget and cashflow pages
User Goals
- Allow for more granular visibility into spending, categories, budgets, cashflow and transactions
- Improve ease of use by better structuring the hierarchy of information
Editing a Budget
Monthly Cashflow
